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Panel Discussion: How to Use In-person Events to Grow Your Business

  • The Riveter 1517 12th Ave, Suite 101 Seattle, WA 98122 USA (map)

Technology has changed how consumers make purchases, with younger generations focusing more on experiences than products. Consumers still desire to engage with businesses and brands in a personal way. How can you use in-person experiences with your business to increase engagement, generate more revenue, and build customer loyalty? Join Yelp Seattle, The Riveter, and a panel of powerhouse marketers for a conversation on how you can creatively engage consumers through in-store and pop-up events, trade shows, and partnerships. You are encouraged to come with any and all questions!


6pm: Arrival and Check-in
Welcome to The Riveter Capitol Hill, a female-forward workspace and community, helping women and advocate entrepreneurs do powerful things. The Riveter provides the space, networks, knowledge and resources that business owners need to build and scale successful businesses, through high-impact events, ongoing workshops, and a strong network of close to 1000 members. The Riveter has been around for one year with two locations in Seattle (Capitol Hill & Fremont), and one location in Los Angeles. Find out more here!

6:00-6:30pm: Meet, Greet & Eat
Enjoy light bites from Madres Kitchen while networking over beer and wine with other great local business leaders.

6:30pm-6:40pm: Welcome & Address
Christy Augsburger, Yelp’s Seattle Local Business Partner, will welcome you and lead our panel discussion.

6:40-7:30pm: Learn From the Pros
Our expert panelists will share best practices, resources, and unique ideas across multiple facets of in-person marketing:


Erica Dougherty

Erica Dougherty is a Trade Show Consultant at Exhibits Northwest. As a designer by education and lover of people and planning by nature, Erica offers her clients a unique skill-set when it comes to successful organization of their entire trade show process. From overall exhibit marketing strategy, booth design brainstorming, and quick-on-her-feet approach to challenges, Erica works as an extension of her clients’ marketing teams.


Emily Kim

Emily Kim is the Marketing Director for Molly Moon's Homemade Ice Cream. She landed at this local community-focused ice cream shop after years working on policy at Seattle City Council. With a background in policy and community outreach, she uses her experience to community build for Molly Moon's. Emily loves building partnerships and creating unique experiences to connect customers to the Molly Moon's brand.


Becca Roebber

Becca Roebber is the Marketing Director and COO of indi chocolate, in Pike Place Market. She has worked with with cacao farmers for over 10 years passionately telling the story of direct trade chocolate to consumers through education, events and classes that all include tasting dark chocolate. Becca and indi chocolate love to work collaboratively with other local businesses so that chocolate can be shared with all different communities in Seattle and beyond. She travels to cacao growing regions as often as possible and works with communities to increase their standard of living through the production of cacao.


Cara Lageson

As the marketing and community director for Yelp Seattle, Cara Lageson is the face of Yelp in the Emerald City. Before moving to Seattle, Cara spent six years growing the Yelp community in Cleveland, her hometown. Now she brings that experience to Seattle, one of Yelp's largest, most established markets. You can find Cara around town bringing together Seattle’s local businesses and Yelpers through unique and compelling community events.

7:30-8:00pm: Eat, Chat & Learn
Ask questions and continue to mix and mingle as we wind down the evening.