A Bright Local study found that 91% of consumers read online reviews for local businesses. As a local business, it's important to note that many consumers are finding you online and making a decision about whether or not to spend money with you based on information on review sites like Yelp. You've probably seen your business on Yelp, but have you taken advantage of the free tools available to ensure consumers can make a purchase decision?
Christy Augsburger, Yelp's Seattle Local Business Partner, will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in an online channel consumers are looking to find you. Learn what tools can make you most successful in telling your story on your Yelp Business Page and tips and tricks for managing the world of online reviews.
Specific topics include:
- Who uses Yelp and how they make purchase decisions
- Free tools Yelp offers for business owners to move the needle
- Understanding the value of reviews, how to respond to them, and what you can do to get more