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Marketing Essentials for Local Businesses: Strategy vs Tactics

  • Yelp Chicago - Suite 475 222 West Merchandise Mart Plaza Chicago, IL, 60654 United States (map)

Yelp is teaming up with Dorothy Muszynska of DM Marketing Group to host an educational and informative workshop on creating a marketing strategy for your business. Dorothy is the Founder and Principal Consultant of DM Marketing Group. She’s an award-winning marketing and branding strategist with 15 years of progressively responsible marketing experience and a Kellogg MBA to her name. Her career has been a combination of classical marketing training and large company experience, along with navigating the entrepreneurial environment in working with smaller, family-owned businesses.

Businesses must have a strategic marketing framework in place BEFORE creating and implementing tactics such as print, digital, social, or event marketing. More often than not, local businesses skip the “strategy” step resulting in an unsuccessful tactical execution. In this seminar, we will review the meaning, importance, and examples of both strategic and tactical aspects of marketing.

Dorothy brings an energetic, roll-up-your-sleeves approach to marketing and sincerely enjoys working with entrepreneurial and owner-operated organizations. Register today to join her and Yelp on Wednesday August 8th as we learn more about the marketing world and tips and tricks to increase your strategy and overall marketing efforts.